It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. And that´s why children come first.
Fritz and Michael Sieber started with their family and a handful of employees in a backyard. Since then a lot has changed:
We strongly care about the children, their development and their fun when playing. Due to the worldwide activities of the Simba Dickie Group, other elements need to be taken into account, such as all people within and around our company.
Playing makes children happy. Even more, playing is mother nature’s tutorial for life. While children play, they discover their talents and develop their skills. With our products we are part of a child’s development right from the beginning. That is our obligation. And our love for play enables us to fulfill this passion.
The most successful corporations are those who cultivate their leading edge with great care. We are convinced: our edge in competition are the people. Our employees, business partners and everyone who buys our products – people from all over the world, united by their love for play.
We are driven by these values:
The design relies on experience in playing as well as the educational potential. Clearly all of our products are worry-free for children. In order to maintain sustainability for humans and the environment, our ”Corporate Responsibility” sets high standards for the used materials, as well for the production cycle.
We are the secure umbrella for a successful brand family. In that way, we provide a strong worldwide branding and standing for all our brands. And like in every real-life family, all age groups are represented. Therefore we carry a product range for young and old, covering all product categories from A – Z.
Our product portfolio consists of more than 4,000 articles ranging from traditional brands, collector’s models and classics, to current trend products. For that reason the SIMBA DICKIE GROUP plays a leading role worldwide.
Future is made of change, accelerating more and more. In the toy market the technological aspects gain importance – and its products will develop in an even faster pace. New markets evolve, where we strive to be a major player.
Also the segment of classical toys will stay strong within our DNA. Our brand power in this market, combined with our culture of innovations, will create the best preconditions to thrive in the traditional toy market as well as in the digital world of toys.