In the land of the elephant: Squap takes India by storm

(l. to r.) Karisma Kapoor, Gregor Altenburger and Urs Robustelli.

In cooperation with Simba Dickie Group, Nick India in Mumbai, the most popular children’s TV station in India, is introducing Squap – the innovative ball-based game of skill – to its Indian audience of millions. And everyone is certain: Squap will sweep every viewer here off their feet as well.

Squap is being presented by actress and megastar Karisma Kapoor (36), a famous Bollywood icon, with Gregor Altenburger and Urs Robustelli, the Swiss creators.

Karisma Kapoor: “It’s a fantastic game. When I saw it for the first time I thought, that would be perfect for Samaira (her five-year-old daughter). But now I can’t resist it myself. Squap is great fun for children and a stress-buster for adults.”

Gregor Altenburger and Urs Robustelli add: “Squap is a new and unique type of sport. It’s easy, simple to learn and a lot of fun. We are very happy that Nick India and Simba Toys are now launching Squap in the Indian market.”

(l. to r.) Gregor Altenburger, Pradeep Parmar and Urs Robustelli.

On launching Squap in India, Pradeep Parmar, Business Head of Simba Toys India, says: “We are really excited about unveiling Squap – one of our most successful and educational games worldwide – to Indian viewers. Squap is the ultimate game of action and skill. Our collaboration with Nick India is the perfect platform for launching Squap. Squap stands for fun and entertainment, just like Nick India.”

Sandeep Dahiya, Senior Vice President of Consumer Products at Viacom 18, one of the operators of Nick India, feels exactly the same way: “We are very pleased to be able to launch this unique product with Simba Toys. Squap is more than just a toy. It is a sport in itself and a phenomenon in many markets.”

About Nick India
Nick, India’s leading children’s TV station based in Mumbai, is part of Viacom 18 Media Pvt. Ltd. It is received by more than 34.2 million Indian homes and is on air 24 hours a day. Outside India, Nickelodeon (as the station is known internationally) is broadcast in more than 170 countries around the world to more than 202 million homes.

About Simba Toys
With an extensive range of products, Simba Toys is one of the leading toy manufacturers and distributors of toys. Boasting more than 30 brands and successful tie-in license agreements, Simba Toys pursues the goal of furthering children’s development, inspiring and entertaining. Simba Toys India has made it its mission to surprise its customers with innovative products and tried-and-tested concepts that have not been available in India before.

The launch was followed by all major TV broadcasters, including CNN, Star News and Zee News, as well as selected journalists from Indian Express, DNA and Maharashtra Times. The first part of the on-air campaign will be broadcast from mid-October to mid-December. The event for unveiling Squap in five metro cities will begin on 30th October 2010.