BABY TOYS ARE BOOMING

BABY TOYS ARE BOOMING

The Germans are spending more money on toys for babies and toddlers. The higher birth rate and increased quality awareness are giving rise to growing sales. In 2007, twelve percent more was spent on kids up to three years old than in the year before. The little ones are getting toys costing an average of €140 a year. This is already 38 percent more than in 2004 (€101). With these figures, Germans are drawing closer to the French, British and Americans, who are already spending much more on their children’s enjoyment.