Toy Award

Brilliance rewarded

The first Toy Awards from the Dubai Toy Fair have been presented and Simba Toys Middle East (STME) was among the first in line – for two awards: one for the Jamila Family Tube in the "Best culturally adapted toy" category and one for the Winnie the Pooh Playcenter as "Best educational toy". Jamila is a fashion doll created by Simba
Toys especially for the Middle Eastern market. The awards are an important step toward establishing the Group in the United Arab Emirates.