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18. December 2008
They only want to play
Children need toys in order to discover and understand themselves and the world. But what’s best for your kiddies, and when? Here’s some...
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11. December 2008
Germany’s Topmodel
Steffi Love is 21 years old and more modern than ever. She is staggeringly successful, although the market for girls’ toys is changing...
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04. December 2008
Judges love the Bobby-Car
How nice: the Wuppertal district court returned a child-friendly verdict: playing noise does not constitute grounds for terminating a...
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28. November 2008
Welcome to Vienna!
Simba Dickie Group is at home around (almost) the entire world. Wolfgang Breisach is in charge of ensuring the company’s success in Austria.
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07. November 2008
Baby doll, big scene
The cost of a TV spot featuring Disney Princesses is not much less than for a production with living models. Impressions of a shoot in...
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23. October 2008
Let ‘em rip!
The figures are alarming. One in five of German elementary school kids is too fat and has a motor deficit. Because kids just don't take...
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16. October 2008
Oh là, là, a faux pas!
French society has always been courtly. Which makes it highly likely that any business trip to France will provide ample opportunities...
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09. October 2008
Relationships matter at playtime
Internet, computer games, video games, TV on your cellphone, TV at home – today's children are going up in a technology-dominated world...
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02. October 2008
Such small hands…
The images we conjure up in our heads when we think of toys are so colorful. In our mind's eye we picture happy children, a joyful laugh...
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24. September 2008
Licensed to play
David Beckham perfume, Diddl-Maus mugs, Swarovski cellphones, FC Bayern bedclothes – it's all possible thanks to merchandizing. The same...
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17. September 2008
At Home in Hong Kong
Andreas Schmitt stands out from the crowd. He is strikingly tall and at 38 years old already has a magnificent career under his belt...
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04. September 2008
Never too early to start?!
Sneezing dinos, pink Game Boys, talking pandas… educational and multimedia toys were the stars of the show at the Nuremberg toy fair. But...
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25. August 2008
The search for the secret to the BIG Bobby-Car's success
The search for the secret of the BIG Bobby-Car's success takes us deep into the country, to the idyllic hamlet of Burghaslach in central...
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19. August 2008
Mouth, nose and eyes open when buying (and selling) toys
Customers can be critical in the toy department, and often feel uncertain. It´s quite easy for sellers to give them peace of mind. As...
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19. August 2008
Teddy bear torture at the technical inspection lab
Are children´s toys safe or not? The law stipulates that they are the second most monitored product in existence, beyond only foodstuffs.
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18. August 2008
Big, bigger, Smoby
Everything about the new member of the Simba Dickie family is seriously big: workshops, machines, warehouses, and products. These...
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05. August 2008
Christian Schuschke (14) is Germany’s fastest race car driver
A 14-year-old is Germany’s new Tamiya Fighter Cup champion: Christian Schuschke from Obermichelbach near Fürth beat 180 other racers in...
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31. July 2008
Why are toy prices going up?
Food prices have been going up for ages, but this year toys are also five to ten percent more expensive, according to BVS, the German Toy...
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23. July 2008
Toy Award
The first Toy Awards from the Dubai Toy Fair have been presented and Simba Toys Middle East (STME) was among the first in line – for two...
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16. July 2008
Bonjour Saint-Claude!
In March Simba Dickie acquired the lion´s share in the Smoby Group, formerly France´s number one toy manufacturer. The takeover saved...
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09. July 2008
Creating a Schuco model
For some it is an emotional journey back into childhood. For others it is a matter of aesthetics and perfection. Some would give the...
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24. June 2008
Everybody’s talking about it: The great toy safety debate
A series of toy product recalls last summer damaged the image of the toy industry. Now EU commissioner Günter Verheugen has declared that...
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06. March 2008
Toy Manufacturer SIMBA DICKIE GROUP takes over the French SMOBY Group
The decision of the Commercial Court of the French department of Jura has been handed down – a new milestone has been reached in the...
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Press contact
Isabel-Weishar (JPG)

Ms. Isabel Weishar

Fon: +49 (0) 911-9763-263
Fax: +49 (0) 911-9763-162

E-Mail: i.weishar@simba-dickie.com