On the trail of the worldwide toy industry

The NPD Group began collecting toy-industry data in 1967. It is one of the few research institutions in this field.
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Charming trio in Britain

The British toy market is Europe's largest: very important, very quirky, very challenging. In 2009, the Simba Dickie Group set a trio of experts to work in Leeds. Their target: the UK. Their objective: conquest.

Role plays

Role plays are an important building block in children‘s social and creative development. more ...

Oliver Naumann

Oliver Naumann is the Managing Director of Dickie Toys and responsible for the Majorette, Dickie Toys, Schuco and Solido brands. more ...

Press release

A long-awaited decision has now been taken: Michael Sieber and his son Florian have taken over model railway manufacturer Märklin. more ...

YO-YO app and e-paper

The corporate magazine of the Simba Dickie Group is now also available to its numerous readers in an online issue. more ...