The world of France's largest toy manufacturer is a colorful one. Fun in playing and delight in moving are what these high-quality playhouses, slides, toy kitchens, tricycles and much more are all about. Healthy and safe playing that develops the child's motor skills and social abilities – this is Smoby.

THE SMOBY TOYS STORY

1924: Company founding in Lavans-lès-Saint-Claude under the name Moquin-Breuil, originally specializing in the production of wooden tubes.

1945: After World War II, the company switches to producing household articles made of plastic.

1970: Company renamed Smoby. Start of toy production.

2003 - 2005: Takeover of toy companies Majorette, SOLIDO and Berchet.

2007: Smoby-Majorette is placed under creditor protection. Initiation of insolvency proceedings.

2008: The SIMBA DICKIE GROUP is granted permission to take over parts of former Smoby SA by the commercial court in Jura. The new Smoby Toys SAS is founded.

2009: Smoby Toys appears for the first time at the Toy Fair in Nuremberg as new family member of the SIMBA DICKIE GROUP.

2010: Smoby starts product initiative for role play and outdoor toys.

Vroom Planet & BAO

In Vroom Planet and BAO, Smoby has two new brands in its product range which are already providing lots of fun for the very little ones: high-quality Vroom Planet toys are the first choice for little kids and really stimulate the imagination. Toddlers and preschoolers can enjoy their first learning achievements with the electronic toys from BAO.