More than 100 million toys have been sold over the near-century of Schuco's history. But many of its delightful miniatures don't stay in children's rooms: they end up as collector's items in glass cases. Our model cars and figures are faithful copies of the originals and many are still made now as they always have been – by hand.
THE SCHUCO STORY
1912: Businessman Heinrich Schreyer founds the toy-making firm Schreyer & Co. in partnership with toolmaker Heinrich Müller in Nuremberg. They produce lead models.
1913: Running "tip-tap dogs" create a minor sensation on the toy market.
1914: First appearance of the walking "Automato", which 50 years later serves as a model for robots.
1920: Müller is still inventing futuristic mechanics and applying for innumerable patents – such as the "Acrobato", a lead acrobat that does somersaults.
1936: The first miniature cars appear: the legendary "turning car" and the Mercedes Silver Arrow.
MID-1950S: Zinc diecasting and plastic sweep the toy market.
1976: The firm files for bankruptcy. Several changes of ownership follow.
1999: Schuco is taken over by the SIMBA DICKIE GROUP.
SINCE 1999: Schuco has concentrated on zinc diecast models and is once again setting standards in this field.
2004: The range is extended to include 1:18 scale models.
2008: The firm begins production of 1:32 models of agricultural machinery.
2009: Introduction of Schucotronic 2.4 Ghz technology.
