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Even little kids are fascinated by cars – especially cars with irresistible designs like Majorette's toy versions. Whether it's a realistic 1:64 scale model car complete with suspension and doors that really open, or garages or gorgeous playsets – with Majorette it's always love at first sight.



1961: Emil Véron founds Rail-Route, initially producing model railways.

1964: The first Majorette cars come on the market, and in 1967 the firm changes its name from Rail-Route to Majorette. Soon it has the largest turnover of any French model car manufacturer. Production initially takes place in France, and later also in Portugal.

1976: First TV ads for Majorette diecast cars.

1980: Majorette takes over SOLIDO, a famous French manufacturer of collectible models. In the 1980s Majorette moves into in this lucrative business by producing commercial models.

1987: Production moves to Thailand. The factory in the Nava Nakorn Industrial Promotion Zone, in Pathum Thani Province, has grown from its original 1,000 square meters to 13,000 square meters and now employs 650 people.

1990: The 1990s see the first cars with light and sound functions, and the first garages, added to the Majorette list.

1992: The firm is forced into insolvency and is taken over by Idéal loisirs in 1993. In 1996 this firm is acquired by Triumph-Adler.

2000: The new millennium ushers in an increased range including toy road systems, radio-controlled vehicles and much more.

2003: Majorette and SOLIDO join the Smoby group, which gives them the joint name Smoby Majorette. However, in 2007 Smoby itself becomes insolvent.

2008: Majorette is acquired by French investor MI 29.

2010: The Majorette brand becomes part of the SIMBA DICKIE GROUP.

2014: Majorette celebrates its 50th anniversary.