Little racer, big seller: DICKIE TOYS operates just as swiftly, powerfully and flexibly in the worldwide toy market as the car models do.
The brand is one of the market leaders in the remote-controlled vehicles segment. The range of technically fast-paced toys, from police cars to cranes, diggers to tractors to airplanes, is constantly adapted in line with the latest trends.
THE DICKIE TOYS STORY
1971: Wolfgang Sauerborn founds the toy company Sauerborn & Stübinger.
1978: DICKIE TOYS Hong Kong is founded.
1984: Sauerborn renames his company DICKIE Spielzeug in Germany, DICKIE TOYS internationally.
1993: Wolfgang Sauerborn dies at the age of 49 when his learjet crashes at Cologne airport. In October, Simba Toys acquires the company. The SIMBA DICKIE GROUP success story begins.
1994: Construction vehicles with light and sound find their way into the product range.
1995: First licenses: attention is drawn by the contract with soon-to-be-record-holder Formula 1 Champion Michael Schumacher with a Benetton RC race car.
2000: The RC Unimog from DICKIE becomes model of the year.
2008: For the first time in the company's history, DICKIE TOYS is granted a master toy license from Walt Disney.
2011: DICKIE TOYS receives the RC licenses for "Cars" and Formula 1 from Red Bull with World Champion Sebastian Vettel and Mark Webber. DICKIE thus broadens its Red Bull portfolio with a magnificent highlight.
