Simba Toys brings together a whole host of brands and thus covers a broad spectrum of playing fields. One of the key advantages that Simba Toys offers to both trade partners and consumers is the consistent division of its extensive product range into clearly positioned product lines: for example, the littlest ones can discover the world with Simba ABC, Simba dolls make little girls' dreams come true and Simba Art & Fun brings creative development into play. Product managers and international designers are constantly working on the product ranges to make sure that all of the toys are always tailored precisely to children's needs.
THE SIMBA TOYS STORY
1982: Fritz and Michael Sieber found the company Simba Toys. From the very first day, they concentrate on traditional toys, such as dolls, board games, soft toys and wooden toys.
1983: The first baby articles are launched in the market.
1984: Simba Toys Hong Kong is founded.
1985: The first top seller: the "Bear Family" sells more than one million and, by 1987, reaches a sensational 4.8 million bears sold.
1987: Dress-up doll Steffi Love is established in the market.
1995: A yo-yo wave exceeds all expectations – more than ten million of the game of skill are sold.
1996: Evi Love, Steffi Love‘s little sister, enhances the product range.
2001: Simba Toys is granted the exclusive European license to manufacture and market dress-up doll "Disney Princess" from Walt Disney. In the same year, Simba Baby is created as its own segment.
2007: Simba Baby and Simba Play & Learn are separated into two independent segments.
2009: Squap, the ultimate ball game of skill for big and small, inside and outside, celebrates its market premiere.
2010: The Fillys are the top-selling collectables in Germany.
THE SIMBA DOLLS
Dolls are among the oldest and most popular toys in the world. With them, little girls can immerse themselves in their own dream worlds. Whether it's mommy, princess or disco queen – role-plays stimulate the imagination, at the same time encouraging the child's social development through playing and helping them to understand the world of grownups. The diverse Simba product range offers dolls for all ages to treasure – all manufactured from high-quality materials.
The dress-up doll famous around the world is a
reflection of the wide world of fashion. A vast range
of extras, such as the hottest fashion accessories,
sophisticated dresses, a dream house, convertible
and horse, whisk little girls away into magical
fantasy worlds. The range also includes partner Kevin.
Evi is the little sister of Steffi Love. She is smaller
and more childlike than her big role model. Even
little girls can re-enact all scenarios from real life
The high-quality, traditional functional dolls and play
dolls in a unique design look exceptionally adorable.
What‘s more, the Madeleine soft baby and doll wear
super-soft clothes for cuddling.
The cute functional dolls in various sizes feature a
drinking and wetting function, but do not need
batteries. The broad range of accessories lets the
doll mummies create wonderful fantasy worlds.
WHAT IS SIMBA ABC?
Babies and toddlers are the greatest discoverers. Accompanying, entertaining and encouraging children on their exciting journey through the first years of their lives – this is the aim of Simba ABC. An aim that the brand achieves time and again thanks to its particularly high standards when it comes to quality and safety. All articles fulfill the strict guidelines of European standard EN 71, and all products and materials of Simba ABC are certified in close cooperation with German technical inspection association TÜV. So baby has heaps of fun playing – and mom and dad have peace of mind.
Simba ABC is a brand of the SIMBA DICKIE GROUP
for babies and toddlers. The product range features
toys specially geared towards the needs of the little
ones which encourage their abilities in the best
The age recommendations serve as a compass for
choosing the right ABC toy and focus on various
aspects: from "activation" for tiny new arrivals, to
"discover and learn" for one-year-olds, to
"imagination and creativity" for the "big ones" of